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PHOENIX CELLARS NORWICH P index Brewery
Phoenix
96 MAGDALEN STREET St. PAUL BEERHOUSE then
FULL LICENCE
CLOSED c1905
PHOENIX BREWERY  
Licensees :
JOHN SURSHAM 1855 - 1857
ADAM FISK 1859
JAMES M. HUBBARD
brewer
06.09.1861 - 1864
GEORGE STANNARD 29.03.1864 - 1865
JAMES M. HUBBARD
brewer
1868
GEORGE STANNARD
(Corn dealer, Magdalen Street, 1868)
1869 - 1888
WILLIAM POSTLE
(Bankrupt by August 1901)
1892 - 1900
HERBERT PHIPPS to 12.1901
JOHN FRANCIS POOLE 17.12.1901
LINDSAY CLENNELL 17.06.1902
HERBERT PHIPPS 05.04.1904
ARTHUR WILLIAM ARNUP 26.07.1904 - 1905



July 1901 - William Postle of the Cellar, 96 Magdalen Street,  appeared before the court owing the poor rate 18s and the district rate 15s 2d.
Forty-six other persons were owing similar amounts and all were ordered to make an immediate settlement.

 

 

1859


James Theobald Boardman and John Sursham successfully applied for a new (full) licence 1st September 1857.
(By 1865 they are plying trade as corn & coal merchants in Fishergate, St. Clements.)

Given 1859 as the PHOENIX BREWERY.
The Stock in Trade and Moveable Plant of the Phoenix Brewery was offered for sale on Wednesday 8th June 1859 since the proprietors were declining the Brewery Trade.

The Stock comprised :-
19 dozen Pints of Light Bitter Edinburgh Ale,
8 dozen Quarts of same,
8 dozen Quarts of Porter,
11 dozen pints of Salt's East India Pale Ale,
3 kilderkins of same,
2 kilderkins of London Porter.
All the above in splendid condition.

40 Barrels Hard Ale in Hogsheads, Barrels and Kilderkins,
Also 11lbs of fine Brazil Lump Isinglass and
11 Pockets of Hops.

The Plant comprised:-
240 Barrels, Kilderkins and small Cask,
3 quarter-pipe wine casks,
4 working troughs,
7 ale stools,
bottling taps, engine taps, wood taps,
hampers, corking stool, basket, hair sieve, filling can,
Tin tasters, pewter pots, bottle baskets, funnel copper tube,
2 thermometers, 2 pairs of slings,
1 scuppet and 1 yeast tub,
1 hydrometer, 2 saccharometers,
sample cans, scalding tub, keelers,
pails bottle rack, brass pegs, troughs,
furnace irons and
Excellent modern Refrigerator with pipes and taps complete
and a well-built Dog Cart.

All the above in Excellent condition, a great deal of it Nearly New.


~

In March 1861, J. M. Hubbard announced that he had taken the old-established Brewery and offered Ales from 1s to 2s per Gallon and Bottled Ales from 3s 6d to 5s per dozen.
Orders could be placed at the Phoenix Counting-room, Upper Magdalen Street, or at the GOLDEN DOG BREWERY, Lower Magdalen Street.

New licence awarded to James Hubbard Friday 30th August 1861.
~
The licence was transferred from James Hubbard to George Stannard on Tuesday 29th March 1864, however Mr. Hubbard is again given here in 1868 to be followed by Mr. Stannard in 1869.

10th July 1880
STANNARD & COWARD, PHOENIX BREWERY.
Upper Magdalen Street.
Established half a century.
Families supplied with home brewed Ales and London Stout in small casks and bottles.

On Thursday 9th February 1905 it was reported that the premises consisted of one large cellar and two smaller ones, entered from a trapdoor in the street. There were no windows, the only light coming through the glass doors. One of the cellars had a counter (for the serving of beer). The premises had been `virtually closed since the middle of December 1904'. There were seven other licensed houses within 100 yards, eighteen within 200 yards.
Mr. Arnup said he was quite willing to transfer the licence to Mr. Phipps, one of the freeholders. Mr. Phipps said the property was entrusted to him, in trust for his mother for life. The licence had been transferred to him following the bankruptcy of the last tenant (Mr. Postle). The Chief Constable objected to licence renewal owing to the premises being unsuitable and not needed by the public. Then described as a beer off licence.
Licence refused.

The licence was not renewed in 1905.

Became the site of the Phoenix shoe works which was demolished in the 1960's to allow construction of the Anglia Square shopping complex.